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Rhode Island has unveiled a new logo from Milton Glaser, the designer behind New York's iconic "I Love New York" identity, as part of the state's new tourism campaign from Havas.
The new brand mark, a simple sail, is meant to capture the essence of the Ocean State. The campaign, which is part of the state government's effort to boost its local economy, has also rolled out a new slogan, "Rhode Island: Cooler and Warmer," and website.
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