Millionaires, But Middle Class

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To glimpse the future of mass-market consumer products and services, take a closer look at the affluent market. A growing number of households headed by the “working wealthy” act as tastemakers for the rest of the middle class. If they like something, not only do these early sales help brands gauge future demand, but middle-class affluents act as advocates, telling family, friends and colleagues about these innovative ideas.

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