A Million Euro Coins Will Feature a Missing Child's Face Thanks to a Nonprofit and Its Agency

How Wunderman pulled it off

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On May 3, 1996, 2-year-old Liam Vanden Branden wandered out the door of his grandmother's house in Mechelen, Belgium. The blond-haired, blue-eyed boy was wearing a gray pullover, green jeans and ecru shoes with the Tom & Jerry cartoon characters on them. This is the last information known about Vanden Branden, because that rainy Friday was also the day he disappeared. He hasn't been seen since.

But starting this week, millions of Europeans will see Liam—or, at least, an image of him.

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