Miller’s Ward Joins Starcom on Sara Lee

NEW YORK Kif Ward, most recently director of media services for Miller Brewing, has joined Starcom USA as senior vice president, media director, where he will head up media strategy for Starcom client Sara Lee.

At Miller, which is also a Starcom client, Ward, 42, oversaw media strategy for 10 brands, developed branded Miller films via ESPN Shorts, put together the Miller Lite sponsorship deal on NFL Primetime on ESPN as well as the brand integration deal within new FX series Rescue Me.

In jumping to Chicago-based Starcom, a unit of Publicis Groupe, Ward is returning to his roots. From 1987 to 1994, before joining Miller, he worked in the media department at Leo Burnett in Chicago, which eventually branched off to form Starcom.

He rose through the ranks to assistant media director on accounts such as Procter & Gamble, Sony, Nintendo and United Distillers.