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Miller/Huber Relationship Marketing launched British Airway’s Venture Club last week with a direct response campaign aimed at small to midsized businesses.
The work is the shop’s first for BA since winning its business-to-business marketing account last April. Billings are estimated at $25-30 million, making it the $120 million San Francisco shop’s largest client.
BA’s Venture Club is a rewards program that offers members discounts and perks that Fortune 500 companies enjoy. It is being introduced in the U.S.
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