MillerCoors Heats Up Beer Market

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CHICAGO The deal unveiled last week that aligns SABMiller and Molson Coors, the No. 2 and 3 brewers in the U.S., respectively, will not be finalized without major turf battles and integration hurdles.

Driving the effort will be the unified company’s attempt to take market share from Anheuser-Busch while cutting costs among the flagship brands. MillerCoors, set to be finalized by mid-2008, will have a combined 29 percent U.S. market share, with Anheuser-Busch at 49 percent.

“Both



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