Miller Time Nears for Y&R

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Young & Rubicam’s upcoming work for Miller Brewing will showcase the brewer’s three top brands under the “Miller Time” theme.

The Chicago shop’s TV spots are intended to provide Miller with an “identity [for] its main brands in a moving way,” said Erv Frederick, vice president and general man ager of Miller’s trademark strategy business unit.

Y&R returned to the beer company’s stable last year with new product assignments and consulting work.

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