Miller seeks Molson shop and new vigor for itself

Miller Brewing Co., looking to add some gusto to its flat sales, is shaking its marketing tree including talking to outside agencies for its newly acquired Molson brands and shifting brand assignments–to fmd answers.
Miller has held discussions with at least three shops, not all current roster agencies, for its newly acquired Molson brands, according to several industry sources. Preliminary discussions have been held with Backer Spielvogel Bates/New York, which handles Miller Genuine Draft and Genuine Draft Light, according to these sources.