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CHICAGO Miller Brewing’s Genuine Draft brand has a long history with music in its marketing, from sponsoring the Robert Page-Jimmy Plant reunion tour in the early 1990s to its “Blind Date” series of concerts a decade ago.

Now, the brand is bringing that history into the digital age, partnering with the Rock and Roll Hall of Fame to sponsor artist interviews and performances in key markets that will be videotaped for rebroadcast on the Web.


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