Miller Reviews Below The Line

Chicago Miller Brewing is reviewing promotions and event marketing for Miller Genuine Draft and Miller Lite, the client said. For promotions, Miller is talking to five shops, including the incumbents, IPG’s Zipatoni in St. Louis and Omnicom’s Promotion Network in Dallas. Three event-marketing shops will present, including the incumbent, Omnicom’s GMR Marketing in New Berlin, Wis. Miller spent about $200 million for its two main brands in 2003, per Nielsen Monitor-Plus. Spending on promotions and events marketing could not be determined.