Miller Meester Evolves

Miller Meester Advertising in Minneapolis plans to revamp its operations to become a total communications company.
Declaring the traditional advertising agency “dead,” chairman and chief executive officer Bob Miller said the company will expand its interactive advertising and production services to become a fully integrated marketing services firm. All operations will be combined under one umbrella organization, Miller Meester Inc. In addition to Miller Meester Advertising and Miller Meester Public Relations, MMI will include Jamaica Bay Post, the company’s TV production unit in Phoenix, and its production studios in St. Paul, Minn.
“Clients no longer are interested in another self-aggrandizing ad boutique,” said Miller. “Our clients expect even more accountability and devotion to those programs that affect their bottom line.”
To accommodate the changes, the top management of Miller Meester Advertising has also been revamped. Former chief operating officer Paul Durham will become president of MMI. Mike Butler, the agency’s director of client services, assumes the executive vice president post at MMI. Executive creative director Mike Kane will handle the same duties for all of MMI’s operations. And Roger Olson will join senior management as president of Informat, the agency’s new technology and direct response operation.
Former media director Bob Ruhland will become president of Miller Meester Advertising, and public relations director Greg Leaf has been named president of Miller Meester Public Relations.