Miller Makes Milwaukee's Best More Manly

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CHICAGO Miller Brewing will apply the same discipline and focus it has given during the past 18 months to its trademark brands, Miller Lite and Miller Genuine Draft, to its economy brand, Milwaukee’s Best.

Starting this week, print and outdoor, from independent agency Mother in New York, will position Milwaukee’s Best Light as the beer that makes guys feel more masculine, with the tag: “Brewed for a man’s taste.”

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