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Miller Lite continues to celebrate macho light beer drinkers in five new ads, which debuted this week as part of the brand’s “Taste Greatness” campaign.
Created by Draftfcb in partnership with production company Tool of North America, the humorous spots stress the importance of taste when it comes to light beer. In one ad, titled “Carry-All,” a man walks up to a female bartender and orders a nameless light brew. The woman tells him to lose the purse he’s wearing and come back for a Miller Lite.
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