Miller Lite Teams With Nascar Twitter Star on Charity Effort

Brad Keselowski and brewer launch cool crowdsourcing campaign

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Miller Lite sponsors Nascar driver Brad Keselowski, and today the brand is announcing a digital cause-marketing campaign, "Get on the 2," giving racing fans the chance to appear on his car. Through March 31, consumers of legal drinking age can submit images of their "Miller Time Moments" (that is, snapshots of themselves enjoying events with friends and family) to a microsite.

For every submission, Miller Lite will donate $2 (Keselowski's car is No. 2) to the driver's Checkered Flag Foundation, up to $22,222.

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