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Miller Lite's creative business represents the third account win in the past week at the Playa del Rey, Calif. office of TBWA\Chiat\Day and is arguably the most daunting marketing challenge among them.
The other brands the office has taken on are Airbnb, which is a global assignment, and Buffalo Wild Wings, a domestic account. Collectively, the three brands spend about $270 million in media annually, including $160 million for Miller Lite alone, according to Kantar Media.
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