Miller Lite Taps Lopez Negrete for Hispanic

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CHICAGO Miller Brewing has tapped Lopez Negrete as lead creative agency on its $40 million Miller Lite Hispanic account after a review, the company confirmed.

“We chose Lopez Negrete because they were passionate about their work and have a proven track record in delivering creative integrated campaigns that work with Hispanic consumers,” said David Dixon, senior director of Hispanic marketing at Miller, in a statement.

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