Miller Lite Puts Taste on Trial

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CHICAGO From the “gradations matter when it comes to taste claims” department, Miller Brewing Co. asserts Miller Lite tastes better than its “changed” competitor Bud Light in a new campaign from MDC Partners’ Crispin Porter + Bogusky.

Three “Great Taste Trial” ads from the Miami agency began airing last week. The spots are set in a Court TV-type setting and use the tagline, “All rise for great taste.”

In one spot, lawyers representing Bud Light object to the clock-necklace-adorned rapper Flavor Flav being referred to as a taste expert after the rapper declared that Lite tastes better than the changed Bud Light.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in