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Miller Brewing Co. debuted a new branding campaign this month to promote a new logo and design for its Miller Lite brand from Ogilvy & Mather, New York.
The new look features larger type and more blue tones. A TV spot debuting the change continues the Millwaukee brewers “storytellers” campaign and “It’s Miller Time,” tagline, which features beer drinkers telling embarrassing and comical stories. In the new spot two beautiful women are engaged in drag-out fight over whether Miller Lite tastes great or is less filling.
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