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ATLANTA Miller said it has consolidated advertising chores on its Miller Lite brand at Crispin Porter + Bogusky.
The consolidation at the MDC Partners shop in Miami eliminates three agencies from the Miller Lite roster: WPP Group’s Ogilvy & Mather in New York, independent Wieden + Kennedy in Portland, Ore., and Interpublic Group’s The Martin Agency in Richmond, Va.
Miller spent close to $200 million on ads for the Miller Lite brand through the first 11 months of 2005, per Nielsen Monitor-Plus, up from $170 million in 2004.
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