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CHICAGO Miller Brewing has wrapped up its “Miller for President” effort from Wieden + Kennedy, but will continue to focus on taste in upcoming ad efforts, the Milwaukee-based brewery said.
Miller today breaks a spot from independent Schupp Co. in St. Louis that features consumers who participated in taste tests comparing Anheuser-Busch products to Miller beers. The spots were shot on location in Chicago, St. Louis, Washington, D.C., and San Antonio.
The client spends $250 million annually on ads, per Nielsen Monitor-Plus.
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