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CHICAGO For the first time Miller Brewing Company is displaying advertising that can be prominently seen while watching the Chicago Cubs play at Wrigley Field.
A billboard advertising Miller Lite was set to be unveiled today during the Cubs’ home opener but was delayed due to snow conditions at the ballpark, a Miller Brewing representative said.
Creative details were not disclosed. The Milwaukee brewer takes over a spot occupied by Hoffman Estates, Ill., retailer Sears, Roebuck and Co.
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