Miller Group Branding Centinela

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LOS Angeles—To stand out in its new TV ads, Centinela Feed & Pet chose to analyze dog doo-doo and translate English into parrot-speak.

Those are the plots of two new ads for the 75-year-old chain. Client CEO Chris Nakagawa said the move to TV was driven by attractive ad rates and a desire to challenge rivals including Petco and PetSmart.

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