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CHICAGO Miller Brewing has shifted creative duties on its estimated $70 million Genuine Draft account to WPP Group’s Young & Rubicam, the company confirmed. Interpublic Group’s The Martin Agency in Richmond, Va., previously handled the brand.
Y&R’s Chicago office will evolve the brand’s current campaign, which is tagged, “Beer. Grown up.” The new work is expected to continue the brands “stylized use of visuals and music,” but will “directly resonate with consumers,” according to a statement issued by the Milwaukee company.
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