Miller Denies C-K Pursuing Sharp’s Brand

MILWAUKEE – Miller Brewing Co. officials denied last week published reports that Cramer-Krasselt presented a spec TV spot for the company’s $16-million Sharp’s business last month.
Rumors have circulated for more than a month that Miller might review the business, now at Laughlin/Constable, especially after reports of C-K’s presentation circulated.
A local weekly business publication reported that C-K senior vp/director of account planning Dennis Frankenberry, a former partner at what is now L/C, was handling a pitch for the brand. However, Miller denied a presentation had been made or that a review was planned and said it is happy with L/C’s work.
Copyright Adweek L.P. (1993)