Miller Clear looks for Lite-ning strike

As the beer industry continues its slide, Miller Brewing Co. is hoping that this week’s introduction of its clear beer will be the biggest new product boon since it launched its Lite brand nearly two decades ago.
Miller is expected to unveil the premium brand in close to six test markets in the next few weeks. It will be positioned as a full-flavored brew without the heaviness of other beers in the category. An additional rollout is slated for late April.