By Trevor Jensen
CHICAGO–Miller Brewing will attempt to raise its home state sales margin and corporate image with a multimedia campaign from Cramer-Krasselt in Milwaukee, expected to begin this summer.
C-K won the assignment following a brief review. Laughlin/Constable in Milwaukee, which handles promotions for Miller’s brewery tours and responsible drinking efforts, also was considered.
Since 1992, C-K has done public relations work for Miller, but this is the agency’s first integrated advertising assignment from the brewer.
The campaign will include public...