Miller Brewing Assigns Cramer-Krasselt Corporate Image Program Within Wisconsin

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By Trevor Jensen





CHICAGO–Miller Brewing will attempt to raise its home state sales margin and corporate image with a multimedia campaign from Cramer-Krasselt in Milwaukee, expected to begin this summer.





C-K won the assignment following a brief review. Laughlin/Constable in Milwaukee, which handles promotions for Miller’s brewery tours and responsible drinking efforts, also was considered.





Since 1992, C-K has done public relations work for Miller, but this is the agency’s first integrated advertising assignment from the brewer.





The campaign will include public...

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