Miller Becomes President of BrightHouse

ATLANTA William Miller has been promoted to president of BrightHouse, a new position. He will report to founder and CEO Joey Reiman, who hired Miller a year ago as chief operating officer. Miller, 38, will continue in that role.

Before joining BrightHouse in Atlanta, Miller was a partner at Cogent Technologies. His resume also includes a stint at the Boston Consulting Group, both in Atlanta. Miller is a former nuclear submarine officer with a degree in systems engineering from the U.S. Naval Academy and an MBA from Harvard University’s Graduate School of Business Administration.

“I’m not a tech fiend, but I wanted to build something,” said Miller, who added that he has discovered an entrepreneurial spirit working in marketing.

At BrightHouse, he oversees staffing and finances and supervises the Delta Air Lines account.

“There’s not a lot of leeway for creativity in the world of nuclear reactors; the work is grounded in procedure,” said Miller. He said that working at the creative shop, which he called an “ideation company,” has expanded his capabilities.

“In the last two years I’ve learned that it’s the combination of creativity and analysis that’s most impactful,” Miller said.

Brighthouse has doubled to 40 staffers in the last year and has plans, Miller said, to continue expanding. The shop most recently added creative and corporate communications duties for Atlanta-based Delta Air Lines. It also handles projects for Coca-Cola and Georgia-Pacific.