Miller Ads Rename Light Beer Brand -- BSB Campaign Breaks 'GD Light' Spots Touting the Brand's Bar Name

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ILWAUKEE – Not unlike its competitor Bud Light, Miller Brewing Co. last week took steps to shorte….n a new campaign by Backer Spielvogel Bates/N.Y., the brewer tells consumers to call the brand ‘GD Light.’ Four 15-second spots establish GD Light as the brand’s bar call. The new campaign also uses a new tagline: ‘Say No More.”We

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