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CHICAGO Miller Brewing has hired MDC Partners’ Crispin Porter + Bogusky to work on Miller Genuine Draft, the brewery confirmed.
The Miami agency joins Miller roster shops including Interpublic Group’s The Martin Agency, Richmond, Va., and WPP Group’s Ogilvy & Mather, New York, and Young & Rubicam, Chicago.
MGD ads have been part of the Milwaukee brewery’s trademark “Good call” campaign, but a fresh and distinctive approach for the brand is being sought. “We haven’t been happy with MGD’s performance,” a Miller representative said.
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