Brand Marketing Millennial Guys Are Turning to Makeup Survey finds masculinity isn’t what it used to beBy Lucia Moses|June 19, 2013 Share By Lucia Moses|June 19, 2013 Share Manly men. Guy's guy. Nowadays, gender roles are more fluid than they've been in recent decades, redefining masculinity. Men are taking on more of the child care and household chores and worrying about finding a work/life balance. Men (the younger ones, that is), are even starting to embrace traditionally women's grooming products and fashions. So the next time you can't find your Spanx, ladies, you might check your boyfriend's underwear drawer. Infographic: Carlos Monteiro Don't miss Adweek NexTech, live this week, to explore privacy, data, attribution and the benchmarks that matter. Register for free and tune in. Adweek Adweek