Military Ad Cutbacks

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Mullen is proceeding as if funds will be allocated to support a multimedia campaign for the U.S. Department of Defense’s Joint Recruitment Ad-vertising Program, according to agency CEO Joe Grimaldi.

The final budget level, however, re-mained in question last week. A DoD representative said no decision will be made on this year’s funding for JRAP until mid-February.

The department has been considering eliminating JRAP media spending for 2002 in order to free up money for the continued war against terrorism.

Mullen in Wenham, Mass.,





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