Milan Shops Pulls a Hat Trick with Swatch

MILAN – Euro RSCG’s Barbella Gagliardi Saffirio/Milan won for the third season in a row the high-profile creative Swatch account for its 1994 spring/summer collection. The campaign, to be run in 60 countries around the world, is expected to bill $62 million.
Copyright Adweek L.P. (1993)