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Goodby, Silverstein and Partners has lost its director of digital strategy, Mike Parker, to ad network Betawave.
Parker, 37, has departed from Goodby after two years to join Betawave, run by former Tribal DDB CEO Matt Freeman since last June. As its vp of strategic solutions, Parker will work with clients and agencies to develop ad programs on the Betawave network.
Freeman is hoping to transform Betawave into an alternative to portals for brand advertising online. In his nine months on the job, he has renamed the network from GoFish and shifted its focus from solely children and teens to include women.
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