Mike Hughes president/creative director, the Marti

Mike Hughes president/creative director, the Martin agency

The economy and the fear in the marketplace are reminiscent of the time after the creative revolution of the ’60s. Suddenly, everyone’s saying we need to be radically more responsible. More hard-hitting. More retail. Our only salvation will be if someone comes out of this wilderness the way the Scali and Ally agencies did in the ’70s—with go-for-the-jugular advertising that’s smart, tough and every bit as creatively inspired as the great work that came before.