Mike Fasulo Maps HDNA

NEW YORK As CMO of Sony Electronics, Mike Fasulo recently oversaw the launch of a $100 million campaign that touts the company’s high-definition goods. Using the tagline, “High definition. It’s in our DNA,” it brands Sony products as having “HDNA.”

The 49-year-old married father of three has been with the company for 23 years in positions ranging from junior financial analyst to president of Sony Electronics e-Solutions.

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