Mike DiFranza

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Oversight: Runs a leading out-of-home video network.
Worth: Captivate delivers more than 54.5 million monthly impressions to 2.5 million business people via a network of elevator screens.
Impact: In 2007, he helped launch the Out of Home Video Advertising Bureau, which has grown to 33 members. Captivate created its own news unit to originate custom and local content across its elevator-screen network.
Digital Stats: Captivate posts blogs from its journalists and provides news coverage on a dedicated Web site.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in