Mike Hughes

• President and creative director of The Martin Agency, Richmond, Va.

• Press & Poster juror

• On the laugh factor: “Sometimes advertising judges give funny advertising a free pass. It shouldn’t get that. Being human can have real rewards in the marketplace. It can encourage and empower people.”

• On the current creative slump: “The average work is better than the average work used to be. But right now there aren’t the creative breakthroughs that so inspired us. We’re looking around for new rebels, new things to do.”