Mielle Organics Raises More Than $100 Million in Funding

It's a breakthrough for the Black-owned haircare brand

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Black-owned haircare brand Mielle Organics attracted a Series A investment of more than $100 million from private equity firm Berkshire Partners, whose prior investments include well-known brands such as CrossFit, Party City and Rockport.

Top line

The news from Mielle, also the fastest-growing Black-owned natural haircare brand in the U.S., follows announcements earlier this year that include bringing on Grammy-winning musician Megan Thee Stallion as its global brand ambassador. The brand will also release a new multipart campaign called 2021 Unmasked: I Know My Roots, featuring entertainers LeToya Luckett and Toya Johnson.

Between the lines

The financing will fund Mielle’s growth plans, including “its mission to educate, empower, and excite Mielle’s customers and the broader hair care community,” according to a company statement.

As part of the transaction, co-founders Monique Rodriguez and Melvin Rodriguez, who are CEO and COO, respectively, will retain a majority stake in the business.

“Their

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