Mielle Organics Raises More Than $100 Million in Funding

It's a breakthrough for the Black-owned haircare brand

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Black-owned haircare brand Mielle Organics attracted a Series A investment of more than $100 million from private equity firm Berkshire Partners, whose prior investments include well-known brands such as CrossFit, Party City and Rockport.

Top line

The news from Mielle, also the fastest-growing Black-owned natural haircare brand in the U.S., follows announcements earlier this year that include bringing on Grammy-winning musician Megan Thee Stallion as its global brand ambassador. The brand will also release a new multipart campaign called 2021 Unmasked: I Know My Roots, featuring entertainers LeToya Luckett and Toya Johnson.

Between

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in