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Black-owned haircare brand Mielle Organics attracted a Series A investment of more than $100 million from private equity firm Berkshire Partners, whose prior investments include well-known brands such as CrossFit, Party City and Rockport.
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The news from Mielle, also the fastest-growing Black-owned natural haircare brand in the U.S., follows announcements earlier this year that include bringing on Grammy-winning musician Megan Thee Stallion as its global brand ambassador. The brand will also release a new multipart campaign called 2021 Unmasked: I Know My Roots, featuring entertainers LeToya Luckett and Toya Johnson.
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