Mielle Organics Raises More Than $100 Million in Funding

It's a breakthrough for the Black-owned haircare brand

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Black-owned haircare brand Mielle Organics attracted a Series A investment of more than $100 million from private equity firm Berkshire Partners, whose prior investments include well-known brands such as CrossFit, Party City and Rockport.

Top line

The news from Mielle, also the fastest-growing Black-owned natural haircare brand in the U.S., follows announcements earlier this year that include bringing on Grammy-winning musician Megan Thee Stallion as its global brand ambassador. The brand will also release a new multipart campaign called 2021 Unmasked: I Know My Roots, featuring entertainers LeToya Luckett and Toya Johnson.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in