Midwest Shops Contend for Frozen Foods

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NEW YORK Six agencies have advanced in H.J. Heinz Co.’s estimated $15 million review of frozen food brands Ore-Ida, Smart Ones and Bagel Bites, sources said.

The shops are independents Cramer-Krasselt in Chicago, Doner in Southfield, Mich., and WestWayne in Atlanta; Publicis Groupe’s Leo Burnett in Toronto and The Kaplan Thaler Group in New York; and Omnicom Group’s Element 79 in Chicago, according to sources.

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