Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO The Auto Club Group, an alliance of six American Automobile Association organizations in the Midwest, has tapped Chicago Creative Partnership as its lead agency after a review.
The Chicago shop will develop a brand campaign to increase awareness of a number of the group’s services, including home and life insurance through its Auto Club Insurance Association subsidiary. The first work is expected in the fall.
“Chicago Creative Partnership demonstrated that it has the creative team to help make the AAA brand represent more than our roadside assistance services,” said Todd Allen, vice president of brand management for the Dearborn, Mich.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in