Middlesex Savings Bank Eyes 3 Finalists

BOSTON Middlesex Savings Bank is eyeing three finalists in a review for its advertising account, according to Pile and Co., the consulting company overseeing the search.

Boathouse in Needham, Mass., Connelly Partners in Boston and Kelliher Samets Volk in Burlington, Vt., all independent shops, are vying for the business. A selection is expected by mid-April. The bank, which has 20 branches between Boston and Worcester, Mass., had recently worked with indie O’Neil Griffin Bodi in Manchester, N.H.

Ad spending was not disclosed. In recent years, ad budgets for the Natick, Mass.-based client have been in the mid-six figures.