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Midas is considering four shops for the creative portion of its $45 million account and is also expected to look for a new media buyer, sources said.
Scheduled to make final presentations for creative duties next week are Chicago shops Cramer-Krasselt and Euro RSCG Tatham and New York agencies Lowe & Partners/SMS and DeVito/Verdi, sources said.
The creative incumbent, Foote, Cone & Belding in Chicago, resigned the business, effective immediately, in mid-October following reports that Midas had contacted other agencies.
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