Midas Down to 4 Shops in $50 Mil. Shootout

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CHICAGO–The four finalists chasing creative duties on Midas’ $50 million account will receive an assignment in early September with a decision expected by the end of the month.

Competing for the business are Hill, Holliday, Connors, Cosmopulos in Boston, Cliff Freeman and Partners in New York, Square One in Dallas and the Bcom3 team of The Kaplan Thaler Group in New York and Moroch & Associates in Dallas, according to Bob Troyer, a representative of Midas in Chicago.

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