Midas Assigns More Regional Business

CHICAGO – Austin Kelley Advertising/Atlanta doubled its billings from Midas International Corp./Chicago last week with additional assignments in Kentucky, North Carolina, South Carolina, parts of Tennessee, Virginia and West Virginia. The agency now handles approximately $3 million in Midas business. In Boston, Houston Effler & Partners was assigned seven additional New England markets in addition to the Boston-area ADI, which the agency won in March. The new markets represent an increase of about $3.5 million in billings for HE&P. Wells Rich Greene/BDDP will continue as Midas’ national agency of record, handling approximately $20 million in billings. Another $30 million in billings is being divided between regional agencies.
Copyright Adweek L.P. (1993)

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