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LOS ANGELES Microsoft is expected to spend $100 million-plus and fashion more than 20 spots for its Zune MP3 player, trading on the device’s social-networking technology such as wireless file sharing and legal free downloads.
One commercial titled “Rock Social” shows fans en route to an outdoor concert; a young man and woman on a bus exchange music tracks, as do myriad others waiting in the concert space. The sharing theme is driven home by the onscreen promise that with Zune, “Your playlist is my playlist.”
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