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JWT is back with the latest installment in its “Search Overload” campaign for Microsoft’s Bing search engine. You’ve seen the ads—with people driven to rambling nonsensical search-term monologues by rival sites, whose overabundance of cluttered information is apparently too much for the human brain to process. The criticism of the campaign from the start has been that “search overload” simply doesn’t exist—that it’s just another bogus malady invented so the advertiser can offer a cure.
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