Microsoft UK DOOH Campaign Speaks Directly to the Deaf in Accessibility Drive

Microsoft will run the campaign across major U.K. train stations

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With more than 87,000 people recognized as being deaf across the country—many of whom might have English as their second or third language—according to the British Deaf Association, British Sign Language (BSL) has been included for the first time on a digital billboard campaign released by Microsoft across the U.K.

The campaign will run on digital billboards at major City train stations with the aim of highlighting the importance of accessibility as a driver of innovation.

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