Microsoft Turns Positive Customer Feedback Into Its Latest Campaign

The spot features professionals relying on Teams to connect during the pandemic

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Like nearly every other marketer right now, Microsoft’s branding team had to shift gears after the pandemic started. While previous messaging for Microsoft Teams promoted a “new way to work,” all of a sudden workers around the world and across industries found an entirely new way of working thrust upon them.

In order to remain sensitive to the moment, Micros0ft took a hard look at what was needed right now. One thing was certainly positivity, the software giant concluded, and real stories of the incredible people who continue to keep the world turning despite unprecedented challenges.

“You

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