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DALLAS Interpublic Group’s GlobalHue will produce African American advertising for Microsoft, the client said. The Miami shop was tapped along with Houston’s Lopez Negrete, which will handle the software giant’s Hispanic creative duties.
Sources estimated both accounts to be separately worth $1-2 million, though client manager of diversity marketing and communications Gayle Cruise said that figure is low. She did not elaborate.
Microsoft’s hiring of Lopez Negrete had been expected [Adweek Online, June 25].
Cruise said a total of 12 agencies gave creative presentations.
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